Guest Editorial

Wided Batat and Michela Addis
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Wided Batat: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Michela Addis: ROMA TRE - Università degli Studi Roma Tre = Roma Tre University

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Date: 2021
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Published in European Journal of Marketing, 2021, 55 (9), pp.2389-2391. ⟨10.1108/EJM-09-2021-978⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04470108

DOI: 10.1108/EJM-09-2021-978

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