Individuals' Motivations to Purchase Virtual Clothes

I. Khelladi, C. Lejealle, S.R. Vessal and S. Castellano
Additional contact information
I. Khelladi: PULV - Pôle Universitaire Léonard de Vinci
C. Lejealle: ISC Paris - Institut Supérieur du Commerce de Paris
S.R. Vessal: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université
S. Castellano: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Virtual clothes are the latest trend luxury brands are embracing as a way for them to take part in the global Non-Fungible Token (NFT) phenomenon. Such contactless clothes offer many benefits to their consumers to manage their dual (i.e., real-world and online) identities. Yet, this cutting-edge technology has not yet attracted scholars' interest. The present paper aims to unveil the psychological determinants of purchasing virtual clothes to post on social media. A study was conducted to investigate the motivational factors of purchasing NFT virtual clothes. Preliminary results show that while autonomy, praise and communication act as motivators influencing the purchase intention of digital clothes, attention-seeking and reputation act as inhibitors. © 2021 IEEE.

Keywords: Communication act; Contact less; Cutting edge technology; Motivation; motivations; NFT; Non-fungible token; Online identity; Psychological determinants; Purchase intention; Real-world; Sales; Social media; virtual clothes; Virtual clothes (search for similar items in EconPapers)
Date: 2021-11-24
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Published in 2021 IEEE International Conference on Technology Management, Operations and Decisions, ICTMOD 2021, Nov 2021, Marrakech, Morocco. ⟨10.1109/ICTMOD52902.2021.9739372⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04470139

DOI: 10.1109/ICTMOD52902.2021.9739372

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