Hybrid buyer-seller relationships and engagement: A new and strategic interplay between business actors

Geneviève Winninger Lemarquis ()
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Geneviève Winninger Lemarquis: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School

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Date: 2023
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Published in 6ème sommet "Industrial Marketing Management", 2023, Bamberg, Germany

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