Olympic Brand Image and Values: A Mix of Marketing and Philosophy

Servane Le Clinche (), Nicolas Chanavat () and Michel Desbordes ()
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Servane Le Clinche: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans, APCOSS - Activité Physique, Corps, Sport et Santé - UCO - Université Catholique de l'Ouest
Nicolas Chanavat: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans
Michel Desbordes: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans

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Date: 2017
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Published in Contemporary Sport Marketing: Global perspectives, Routledge, 2017, ⟨10.4324/9781315265490⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04473347

DOI: 10.4324/9781315265490

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