How to create an in-store experience? Elements of answers based on customers' feelings

Comment produire une expérience en magasin ? Éléments de réponses à partir du vécu des clients

Blandine Anteblian () and Sandrine Cadenat ()
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Blandine Anteblian: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Sandrine Cadenat: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Abstract: This paper aims to complet research on the production of experiential contexts in stores. Based on the identification of four main types of experience expected by customers, it suggests the combination of levers to be associated with each context in order to make the development process operational for managers.

Keywords: Experience production; Easy shopping; Optimization; Interactions; Inspiration; Production d’expérience; Simplicité; Optimisation (search for similar items in EconPapers)
Date: 2023-10-11
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Published in 26ème Colloque Etienne Thil, Association Etienne Thil, Oct 2023, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04474332

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