Développement durable et grande distribution: comment concilier l’inconciliable ?

Jean-François Notebaert () and Aline Montagnac ()
Additional contact information
Jean-François Notebaert: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Aline Montagnac: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

Post-Print from HAL

Abstract: With their hypermarkets, major food retailers remain "mass-selling machines" whose aim is to dispose of a mass production to an extensive customer base. Henceforth, this form of distribution is somewhat antagonistic with a sustainable positioning. The article reflects on how mass-retailing could credibly get to play a role in sustainable development through the sale of its food supplies. Based on the activity reports published by the main food retailing companies and 13 interviews with professionals, three scenarios are proposed as potential perspectives to conciliate the irreconcilable, mass retailing and sustainable development.

Keywords: Sustainable development; Food mass retailing; Positioning; Strategic shift; Développement durable; Grande surface alimentaire; Positionnement; Virage stratégique (search for similar items in EconPapers)
Date: 2023-10-11
References: Add references at CitEc
Citations:

Published in 26ème Colloque Etienne Thil, Association Etienne Thil, Oct 2023, Tours, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04474363

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().