Rational myth and emergence of a sector dedicated to well-being: the case of the associative community of mental deficiency

Mythe rationnel et émergence d'un secteur dédié au bien-être: le cas du milieu associatif de la déficience mentale

Guillaume Jaubert (), Nil Özçağlar-Toulouse and Anthony Beudaert ()
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Guillaume Jaubert: CRDMS - GRAPHOS - IFROSS Recherche - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, CRDMS - Centre de recherche en Droit et Management des services de santé - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, SKEMA Business School
Nil Özçağlar-Toulouse: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Anthony Beudaert: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: Marketing research generally recognizes disability as a individual characteristic which makes the consumer vulnerable to a field organizational which tends to stigmatize and exclude him. Thus, certain obstacles such as the absence of menus written in Braille in restaurants (Yu, Tullio-Pow and Akhtar, 2015) generate accessibility problems, which constitute fertile ground for the emergence of exclusion. As such, investigate prospects for improvement market access conditions for poor consumers, like those in disability situation, is an objective of research dedicated to the well-being of consumer (Gorge, Özçağlar-Toulouse and Toussaint, 2015).

Date: 2022-12-01
Note: View the original document on HAL open archive server: https://hal.science/hal-04477342v1
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Published in éditions EMS. Santé, consommations et marchés, 2022, Économie et société, 978-2-37687-552-9. ⟨10.3917/ems.gorge.2022.01.0079⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04477342

DOI: 10.3917/ems.gorge.2022.01.0079

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