Guest editorial: More supportive or more distractive? Investigating the negative effects of technology at the customer interface

Eleonora Pantano, Jamie Carlson, Konstantina Spanaki and George Christodoulides
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Eleonora Pantano: University of Bristol [Bristol]
Jamie Carlson: Univ Newcastle Australia
Konstantina Spanaki: Audencia Business School
George Christodoulides: American University of Sharjah, UAE

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Abstract: The continuous development of technology leads to stimuli-dense consumption environments for consumers. Although the literature primarily highlighted the advantages of adopting technologies to support consumers' decision-making process, these systems may also require too much attention and excessive effort to be considered always rewarding. Accordingly, this special issue addresses the interplay between technology-supported consumption experiences and the related distracting mechanisms triggered by this interaction in varied contexts. Specifically, the actual collection of papers in this special issue covers three main themes: (1) conceptualizing a Customer Smartphone Distraction (CSD) organizing framework, (2) drivers (including musical atmosphere, the context of the application, parasocial interaction and anthropomorphisms of virtual agents), and (3) consequences (cognitive, affective and behavioral responses, including sensory overload and discomfort).

Keywords: Technology digital marketing distraction consumer behavior virtual agents metaverse; Technology; digital marketing; distraction; consumer behavior; virtual agents; metaverse (search for similar items in EconPapers)
Date: 2024-04
New Economics Papers: this item is included in nep-mkt
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-04478502v1
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Published in International Journal of Information Management, 2024, 75, pp.102752. ⟨10.1016/j.ijinfomgt.2023.102752⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04478502

DOI: 10.1016/j.ijinfomgt.2023.102752

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