THE SUCCESS OF SOCIAL MICROFRANCHISES IS TRIGGERED BY ENTREPRENEURIAL RESPONSIBILITY OF A LOCAL AND A SUSTAINABLE HUMAN CAPITAL

La réussite des micro-franchises sociales passe par la responsabilité entrepreneuriale d'un capital humain local et durable

Guillaume Martin () and Jean-Paul Mereaux ()
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Guillaume Martin: UNISTRA - Université de Strasbourg
Jean-Paul Mereaux: CEJESCO - Centre d'études juridiques sur l'efficacité des systèmes continentaux - EA 4693 - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: Social microfranchises are perceived as structures allowing « the systematisation and replication of enterprises » (Fairbourne, 2006). They are levers for the attainment of social objectives (Volery, Hackl V, 2010), notably that of tackling poverty (Burand and Koch, 2010), by associating local populations in a job incubator (Christensen et al., 2010). In terms of the success of these projects aimed at improving the health of rural communities and providing them access to the most pressing needs, stakeholder involvement is crucial, especially as it is necessary to take into account a mix of local and international culture and local embedding. Human capital takes on its full dimension. In this paper, based on a longitudinal case study with an embedded design (Yin, 1984) of a social enterprise mainly active in Cambodia with the involvement of 150 microfranchisees and mobilizing cognitive mapping for the analysis of the data collected, the first results show the prevailing character of human capital in the success of social franchises. We also observe a form of appropriation and a local empowerment of people involved into this initiative.

Keywords: microfranchises -human capital -sustainable development -local embeddingentrepreneurial responsibility; micro-franchises sociales – capital humain – développement durable – encastrement local – responsabilité entrepreneuriale (search for similar items in EconPapers)
Date: 2017-10-11
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Published in AGRH, Oct 2017, Aix Marseille, France

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