Opening the black box of capabilities to renew the organizational and business know-how of franchises

Alexandra Burlaud and Fanny Simon
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Alexandra Burlaud: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Fanny Simon: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Purpose : The purpose of this paper is to investigate the relationship between capabilities and renewal of organizational and business know-how in franchise networks. Design/methodology/approach : This work uses a comparative case study of adaptive, absorptive and innovative capabilities to investigate knowledge renewal in 16 franchise networks. Findings : The findings show that adaptive and innovative capabilities complement each other to foster know-how renewal. Furthermore, networks without internal R&D need to mobilize adaptive, absorptive and innovative capabilities to renew both organizational and business know-how. The findings also highlight that the three capabilities are interconnected. :Research limitations/implications The results of this research could provide insights for franchise networks to regenerate their knowledge base and ensure their long-term survival. Originality/value: The underlying capabilities that explain organizational and business know-how renewal in franchises have not been investigated.

Keywords: Dynamic capabilities; Franchise; Organizational know-how; Business know-how; Innovation (search for similar items in EconPapers)
Date: 2023
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Published in Journal of Business and Industrial Marketing, 2023, 39 (3), pp.651-666. ⟨10.1108/JBIM-12-2022-0531⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04483690

DOI: 10.1108/JBIM-12-2022-0531

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