“What a pity, there are so many errors!” What mistakes really matter to consumers?

Christelle Martin-Lacroux (), Brigitte Muller () and Alain Lacroux ()
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Christelle Martin-Lacroux: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Brigitte Muller: CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon
Alain Lacroux: UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2019-05-28
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Published in 48th EMAC annual conference, European Marketing Academy, May 2019, Hambourg (Germany), France

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