Assessing the evolution of banking reputation literature: a bibliometric analysis

Rosella Carè, Rabia Fatima and Nathalie Lèvy ()
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Rosella Carè: UniCa - Università degli Studi di Cagliari = University of Cagliari = Université de Cagliari
Nathalie Lèvy: IRJI - Institut de recherche juridique interdisciplinaire - UT - Université de Tours

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Abstract: Purpose The concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank's success, as it affects trust, credibility and stakeholders' perceptions. However, understanding and managing reputation in the banking sector involves several challenges. This study aims to analyze the field of banking reputation research through bibliometric analysis. Design/methodology/approach It explores the evolution of research in this area, identifies key journals, articles and authors, examines the main research streams, and identifies research fronts and opportunities for future advancement. Findings The findings reveal that banking reputation research has evolved over time, with multiple perspectives and viewpoints. Key journals and authors in the field are identified, and leading research streams are highlighted. The study also uncovers the conceptual and intellectual structure of the research domain, providing insights into the complex and multidimensional nature of banking reputation. Furthermore, the study emphasizes the importance of corporate social responsibility, sustainability practices and gender diversity in shaping a bank's reputation. These factors play a significant role in attracting and retaining customers, accessing financial markets and securing funding. Research limitations/implications The results contribute to the existing body of knowledge and provide researchers and practitioners with valuable insights for further exploration. Originality/value The paper concludes by outlining potential avenues for future research in the field of banking reputation.

Date: 2024-02-28
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Published in International Journal of Bank Marketing, 2024, 42 (5), pp. 1059-1091. ⟨10.1108/ijbm-07-2023-0417⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04493818

DOI: 10.1108/ijbm-07-2023-0417

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