Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability

Piotr Gaczek, Grzegorz Leszczyński and Amira Mouakher ()
Additional contact information
Piotr Gaczek: PUEB - Poznań University of Economics and Business
Amira Mouakher: UMR 228 Espace-Dev, Espace pour le développement - IRD - Institut de Recherche pour le Développement - UPVD - Université de Perpignan Via Domitia - AU - Avignon Université - UR - Université de La Réunion - UNC - Université de la Nouvelle-Calédonie - UG - Université de Guyane - UA - Université des Antilles - UM - Université de Montpellier

Post-Print from HAL

Date: 2023-11
References: Add references at CitEc
Citations:

Published in Industrial Marketing Management, 2023, 115, pp.127-142. ⟨10.1016/j.indmarman.2023.09.007⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04498370

DOI: 10.1016/j.indmarman.2023.09.007

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().