Importer's involvement in new product development: a focus on motivational antecedents

Oksana Kantaruk Pierre (), Raluca Descotes and B. Walliser ()
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Oksana Kantaruk Pierre: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Raluca Descotes: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
B. Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2024-01
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Published in 7th Industrial Marketing Management Summit, Jan 2024, Online, France

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