The Challenges of Corporate Social Responsibility in the era of digital transformation: between technological opportunities and CSR challenges

Les enjeux de la Responsabilité Sociale des Entreprises à l'ère de la transformation numérique: entre opportunités technologiques et défis RSE

Noaman Zeriouh () and Lalla Saadia Hamidi
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Noaman Zeriouh: UM5 - Université Mohammed V de Rabat [Agdal]
Lalla Saadia Hamidi: UM5 - Université Mohammed V de Rabat [Agdal]

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Abstract: This research work addresses the challenges of corporate social responsibility in digital transformation. Corpo-rate social responsibility is a key element of success in the business world and a strategy for achieving sustaina-ble corporate development. Socially responsible organizations base their business operations on commitment and responsibility to meet the needs of stakeholders without causing negative impacts (reducing negative im-pacts), achieving maximum business benefits and minimizing costs (by exceeding expectations to achieve overall customer satisfaction). It is necessary for businesses to adopt technological advancements to make communication more dynamic, facilitate access to information, improve decision-making and optimize busi-ness management. The methodology used was qualitative in nature and used deductive inductive and descrip-tive methods by analyzing bibliographic information of a scientific/academic nature. Ultimately, digital trans-formation has advantages and disadvantages. While CSR faces various challenges in implementing this trans-formation (big data, artificial intelligence, robotics, blockchain, IoT, etc.), since it is a broad field with a certain ambiguity, Cybersecurity is necessary to ensure transparency, quality and safety of information for everyone.

Keywords: Corporate social responsibility; Digital transformation; Socially responsible companies; Business technology development.; Responsabilité sociale des entreprises Transformation numérique Entreprises socialement responsables Evolution technologique des entreprises Corporate social responsibility Digital transformation Socially responsible companies Business technology development; Responsabilité sociale des entreprises; Transformation numérique; Entreprises socialement responsables; Evolution technologique des entreprises Corporate social responsibility; Business technology development (search for similar items in EconPapers)
Date: 2024-03-07
Note: View the original document on HAL open archive server: https://hal.science/hal-04507705
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Published in 2EME COLLOQUE INTERNATIONAL DE RECHERCHE EN MANAGEMENT - CIRM'24, ENCG MEKNES - UNIVERSITE MOULAY ISMAIL, Mar 2024, MEKNES, Maroc

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