Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption

Julien Couder () and Pierre Valette-Florence ()
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Julien Couder: UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-06-16
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Published in academy of marketing science annual conference, Springer International Publishing, pp.217-229, 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-030-39165-2_94⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04509427

DOI: 10.1007/978-3-030-39165-2_94

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