“Terroir, My Beautiful Terroir, Is My Wine the Best One?” An Exploratory Investigation of Terroir Impacts on French Wine Consumers

Julien Couder () and Pierre Valette-Florence ()
Additional contact information
Julien Couder: UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

Post-Print from HAL

Abstract: This research investigates the perception of terroir by wine consumers and how this perception will affect their behaviors. Two different studies were hence conducted: an exploratory qualitative study rooted in the application of an innovative qualitative projective method, the album online (A.O.L., Vernette 2007) first investigates how the customer perceives terroirs. Then a quantitative one, investigates the impact of the different dimensions of terroir on consumer proselytism assessed in this research through WOM (123 respondents).

Keywords: Terroir; wine; involvement; album online method (search for similar items in EconPapers)
Date: 2020-08-18
References: Add references at CitEc
Citations:

Published in AMA Summer Academic Conference, Aug 2020, Virtual conference, United States

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04510740

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().