“Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality

Julien Couder () and Pierre Valette-Florence ()
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Julien Couder: UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Abstract: The present study examines the ability of terroir to foster affective and cognitive brand relationship quality, through the creation of a causal model tested by PLS

Keywords: Terroir; wine; brand relationship quality; authenticity (search for similar items in EconPapers)
Date: 2020-08-18
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Published in 2020 AMA Summer Academic Conference, Aug 2020, Virtual conference, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04510806

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