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When Industrial Design Helps in Decision Maker’s and in the General Public’s Awareness: Considering 25 years of Trams in France

Bernard Guillon () and Gisèle Sigal ()
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Bernard Guillon: LIREM - Laboratoire de Recherche en Management (LIREM) - UPPA - Université de Pau et des Pays de l'Adour
Gisèle Sigal: ALTER - Arts / Langages : Transitions et Relations - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2012
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Published in Journal of Social Management, 2012, 10 (1), pp.71-85

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