Pallier le risque d’engorgement urbain grâce au tramway: la place du design dans la négociation et la pérennisation de l’alternative à l’automobile

Bernard Guillon ()
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Bernard Guillon: LIREM - Laboratoire de Recherche en Management (LIREM) - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2007
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Published in Marketing et Communication / Market management, 2007, 7 (3), pp.88-103

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