A propos de l’intégration de l’écologie dans la stratégie marketing d’une enseigne spécialisée dans le tourisme: le cas du groupe Accor

Bernard Guillon ()
Additional contact information
Bernard Guillon: LIREM - Laboratoire de Recherche en Management (LIREM) - UPPA - Université de Pau et des Pays de l'Adour

Post-Print from HAL

Date: 2004
References: Add references at CitEc
Citations:

Published in Revue Française du Marketing, 2004, 200, pp.91-100

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04513813

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().