30 ans de design dans le tramway: séduire l’humanisme du grand public par des marques municipales de transport urbain

Bernard Guillon ()
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Bernard Guillon: LIREM - Laboratoire de Recherche en Management (LIREM) - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2023
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Published in Mélanges en l’honneur de Zahir Yanat : une vision humaniste au service du management, Management & Prospective Editions, pp.155-160, 2023, Management & Prospective, 979-10-94033-42-5

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