Dissonance, to support the sensitive trajectory of conviction entrepreneurs

La dissonance, pour accompagner les parcours sensibles d’entrepreneurs de convictions

Cafui D'Almeida-Julien () and Valérie-Inés de la Ville ()
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Cafui D'Almeida-Julien: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers
Valérie-Inés de la Ville: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers, Axe 1 (2022-2027) : "Vulnérabilités et risques" (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers [UAR 3565] - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique

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Abstract: Based on research addressing entrepreneurs' value mobilization process (valuation) in the context of social business model evolution, this article draws on the emotional part of the process to highlight dissonance as a marker of the tension felt by conviction entrepreneurs between the ideal and actual value created through their social business model. Dissonance is then presented as a trigger for useful negative emotions to detect the rise of an evolution. Relying on these, we suggest questioning entrepreneurial emotions for support officers and mentors to proceed to both technical and human accompaniment for conviction entrepreneurs.

Keywords: Entrepreneuriat de convictions; Business model social; Dissonance cognitive; Etude longitudinale de Sakethic (search for similar items in EconPapers)
Date: 2023
Note: View the original document on HAL open archive server: https://hal.science/hal-04519712
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Published in Entreprendre & Innover, 2023, En avoir le cœur net : place et statut des émotions dans l'accompagnement et la formation de l'entrepreneur, 3 (56), pp.14-26. ⟨10.3917/entin.056.0014⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04519712

DOI: 10.3917/entin.056.0014

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