The Transformative Potential of AI in Green Marketing Strategies

Karim Darban, Smail Kabbaj and Mostafa El Jay
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Karim Darban: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Smail Kabbaj: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Mostafa El Jay: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)

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Abstract: This paper explores how AI can greatly enhance green marketing strategies by improving customer targeting, providing personalized recommendations, optimizing supply chains, and accurately forecasting market trends. And addresses the challenges associated with data quality, privacy concerns, biases in algorithms, and transparency issues that need to be overcome for responsible AI implementation. The paper suggests practical recommendations for policymakers to promote ethical and sustainable use of AI in green marketing. It emphasizes the importance of collaboration among businesses, policymakers, and researchers to ensure responsible AI adoption.

Keywords: Digital marketing; Social-Media; Sustainability; AI Digital marketing Green marketing strategies Social-Media Sustainability; AI; Green marketing strategies (search for similar items in EconPapers)
Date: 2023-08-31
New Economics Papers: this item is included in nep-ene, nep-env and nep-mac
Note: View the original document on HAL open archive server: https://hal.science/hal-04523586v1
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Published in traditional Journal of Law and Social Sciences , 2023, 02 (02), pp.14-38

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04523586

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