Marketing et influence: à la recherche d’une légitimité perdue

Gilles N’goala and Isabelle Collin-Lachaud
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Gilles N’goala: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Isabelle Collin-Lachaud: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2022-05-04
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Published in Décisions Marketing, 2022, N° 105 (1), pp.5-9. ⟨10.3917/dm.105.0005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04533055

DOI: 10.3917/dm.105.0005

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