Postface. Le marketing de la valeur, une question de valeurs

Gilles N’goala and Yves Evrard
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Gilles N’goala: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Yves Evrard: HEC Paris - Ecole des Hautes Etudes Commerciales

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Date: 2020
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Published in La valeur perçue en marketing, Presses universitaires de Provence, pp.219-224, 2020, ⟨10.4000/books.pup.32838⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04533079

DOI: 10.4000/books.pup.32838

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