Toward a more profitable value chain for New York state onions

Philippe Jeanneaux ()
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Philippe Jeanneaux: VAS - VetAgro Sup - Institut national d'enseignement supérieur et de recherche en alimentation, santé animale, sciences agronomiques et de l'environnement, Territoires - Territoires - AgroParisTech - VAS - VetAgro Sup - Institut national d'enseignement supérieur et de recherche en alimentation, santé animale, sciences agronomiques et de l'environnement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UCA - Université Clermont Auvergne

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Abstract: For many years, New York onion growers enjoyed a leadership position in the U.S. onion supply due to a combination of advantages, including unique soil and climate conditions and proximity to large, diverse markets. However, trends suggest that these advantages are disappearing as global competitors offer comparable, but lower-cost, undiffer¬entiated onions. As a result, the current production and marketing approaches of New York onion growers are not particularly effective. New York onion growers are presently competing in a race with each other and growers in other regions to produce high volumes of cheap commodity onions. The question thus becomes: Can onion producers continue this race, in which they seem unable to win because the competition is so fierce? Onion growers in New York state wish to understand onion-marketing dynamics in the U.S. and especially in New York state. By learning more about the market for onions, they may discover a new competitive advantage based on the strategy of differentiation, which could increase their value among all stakeholders of the value chain. In this commentary, I present a summary of a report I have written entitled "Analysis of the U.S. Onion Industry with a Focus on New York State Issues," and I make the case that New York state's onion growers have an opportunity to reverse their fortunes.

Keywords: Onion industry; Market strategy; USDA; Price analysis; New York State; Muckland production; Terroir (search for similar items in EconPapers)
Date: 2023-12-20
New Economics Papers: this item is included in nep-agr
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Published in The Journal of Agriculture, Food Systems, and Community Development, 2023, pp.1-7. ⟨10.5304/jafscd.2023.131.022⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04537772

DOI: 10.5304/jafscd.2023.131.022

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