Decentration and Intersubjectivity: Collage as a Qualitative Method of Data Collection*

Stéphane Foliard (), Sandrine Le Pontois (), Caroline Verzat, Saulo Dubard-Barbosa (), Moshen Tavakoli, Fabienne Bornard, Michela Loi, Laetitia Gabay-Mariani, Joseph Tixier, Christian Friedman, Olivier Toutain, Julie Fabbri (), Christel Tessier () and Jose Augusto Lacerda
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Stéphane Foliard: UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Sandrine Le Pontois: UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Caroline Verzat: ESCP Europe - Ecole Supérieure de Commerce de Paris
Saulo Dubard-Barbosa: EM - EMLyon Business School
Moshen Tavakoli: BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Fabienne Bornard: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Michela Loi: UniCa - Università degli Studi di Cagliari = University of Cagliari = Université de Cagliari
Laetitia Gabay-Mariani: Kedge BS - Kedge Business School
Joseph Tixier: EM - EMLyon Business School
Christian Friedman: EM - EMLyon Business School
Olivier Toutain: BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Julie Fabbri: EM - EMLyon Business School
Christel Tessier: Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes

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Abstract: The development of qualitative research methods addresses the need to explore, understand and interpret complex and subjective phenomena across various fields of study. These methods are guided by methodological frameworks, and data collection involves taking several precautions for observation or interviews. While these guidelines facilitate an emphasis on the objective aspects of discourse, accounting for subjectivity and emotions proves more challenging. However, these subjectivity and emotions are deemed as significant sources of information. In this chapter, we propose an innovative data collection method centred around creating collages and engaging in group discussions to decipher their meaning. Collage serves as a visual medium, and we recommend utilising semiotic analysis tools to comprehend its significance. To gain a more precise understanding of the value of collage as a data collection method, we studied a collage workshop organised by CREE. Through image analysis and exchanges, our findings reveal that collage acts as a physical medium that fosters exchanges, deepens ideas and restricts digressions. Additionally, collage allows for the expression and discussion of emotions linked to the image rather than the individual. The space of intersubjective reflexivity facilitated by collage enables a profound comprehension, critical assessment and augmentation of ideas and the interpretation of emotions without compromising the sensitivity of the author. This chapter's main contribution is evidently manifested here.

Keywords: collage; intersubjectivity; qualitative data collection; emotions; semiotic analysis; decentration (search for similar items in EconPapers)
Date: 2023-11-10
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Published in Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research, Emerald Publishing Limited, pp.149-170, 2023, Contemporary Issues in Entrepreneurship Research, ⟨10.1108/S2040-724620230000017010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04543457

DOI: 10.1108/S2040-724620230000017010

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