Trying to buy more sustainable products: Intentions of young consumers

Petar Gidaković, Vesna Zabkar, Mila Zečević, Adam Sagan, Magdalena Wojnarowska, Mariusz Sołtysik, Maja Arslanagic-Kalajdzic, Jasmina Dlacic, Søren Askegaard and Thomas Cleff
Additional contact information
Petar Gidaković: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Vesna Zabkar: University of Ljubljana
Mila Zečević: University of Ljubljana
Adam Sagan: Cracow University of Economics
Magdalena Wojnarowska: Cracow University of Economics
Mariusz Sołtysik: Cracow University of Economics
Maja Arslanagic-Kalajdzic: UNIVERSITY OF SARAJEVO - UNIVERZITET U SARAJEVU
Jasmina Dlacic: University of Rijeka
Søren Askegaard: SDU - University of Southern Denmark
Thomas Cleff: Pforzheim University Business School

Post-Print from HAL

Abstract: Young adults play a pivotal role in environmental preservation and the future of the planet, but little is known about the predictors of their attitudes and intentions to purchase more sustainable products. Building on the theory of trying (TT) and the theory of planned behavior (TPB), this study addresses the research gap and examines how young consumers seek to conserve the environment by purchasing more sustainable products. The present study tests the conceptual model using multi-group structural equation modeling on samples of young adults from Western, Eastern, and Southeastern Europe with different levels of economic development, sustainable policies, and consumer attitudes toward sustainability. The results show that the predictors proposed by the TT explain the attitudes and intentions to buy eco-labeled products better than the predictors from the TPB and that past behavior plays an important role in this process. This study has both theoretical and practical implications for various stakeholders, including managers, policy makers, consumers, and stakeholder representatives.

Date: 2024-01-01
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Journal of Cleaner Production, 2024, 434, pp.140200. ⟨10.1016/j.jclepro.2023.140200⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04546608

DOI: 10.1016/j.jclepro.2023.140200

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().