Onto the light side of sharing: Using the force of blockchain

Christopher Großmann, Katrin Merfeld, Jan Klein, Franziska Föller and Sven Henkel
Additional contact information
Christopher Großmann: EBSU - Ebonyi State University
Katrin Merfeld: Utrecht University School of Economics, EBSU - Ebonyi State University
Jan Klein: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Franziska Föller: EBSU - Ebonyi State University
Sven Henkel: EBSU - Ebonyi State University

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Abstract: While the sharing economy has promised to solve a range of problems associated with traditional consumption, the reality is more akin to its inability or even exacerbation of economic and societal issues. We propose that blockchain technology could address these issues. To this end, we explain its potential by elaborating on how blockchain-based sharing services can help solve exploitation, data abuse, financial and legal risks, and the limited accessibility of current sharing practices. Moreover, we conduct a means–end chain analysis to provide a customer's perspective on the motivations and fears related to blockchain-based sharing solutions. We find four motives (trust, self-determination, quality of life, and security) and two fears (mistrust and economic interest) related to blockchain-based sharing. By juxtaposing the potential benefits of blockchain-based shared services with customer insights, we provide an outline of research avenues for promoting blockchain-based sharing to overcome the current dark side of sharing practices.

Keywords: Blockchain technology; Sharing economy; Means-end chain; Qualitative research (search for similar items in EconPapers)
Date: 2024-03
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Published in Journal of Business Research, 2024, 175, pp.114507. ⟨10.1016/j.jbusres.2024.114507⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04548636

DOI: 10.1016/j.jbusres.2024.114507

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