The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse

Y. K. Dwivedi, J. Balakrishnan, A. Mishra, K. de Bock () and A. S. Al-Busaidi
Additional contact information
K. de Bock: Audencia Business School

Post-Print from HAL

Abstract: Despite the growth of the metaverse, users' perception of their self-image based on the embodied elements remains unexplored. This research explores the metaverse world's relationship between embodiment, experience, expression, and continuance intention. This research deploys an exploratory sequential mixed-method research design to operationalise the study objective. Study 1 performs a qualitative investigation to develop a hypothetical model, and Study 2 employs a 3x3 factorial experimental design with 356 participants to investigate the proposed hypotheses. The results indicate that embodied presence and co-presence can lead to positive continuance intentions. Also, it is crucial to develop self-image expressions in the metaverse space. This research offers multiple insights and advances the theoretical knowledge of cognitive embodiment, flow, cognitive bias, and expectancy confirmation theories. The results can also aid metaverse practitioners in designing an interactive metaverse domain.

Keywords: embodied presence; cognitive experience; self-expression; self-concept; continuance intention; metaverse explorations; physical experience (search for similar items in EconPapers)
Date: 2024-06
Note: View the original document on HAL open archive server: https://hal.science/hal-04549057v3
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Published in Technological Forecasting and Social Change, 2024, 203, ⟨10.1016/j.techfore.2024.123402⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04549057

DOI: 10.1016/j.techfore.2024.123402

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().