An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research

Gayle Kerr, Ian Lings and Philip Kitchen ()
Additional contact information
Gayle Kerr: QUT - Queensland University of Technology [Brisbane]
Ian Lings: QUT - Queensland University of Technology [Brisbane]
Philip Kitchen: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ICN Business School

Post-Print from HAL

Abstract: Since the start of the global pandemic in late 2019, the world of marketing communication has undergone a disruptive step change, providing a unique natural experiment to observe pre- and post-lockdown attitudes and behaviours as much of the global population shifted from ‘in real life' interaction to online. While research has focused on changes in consumer behaviour and even the marketing communication process, the new realities for marketing communication education have been largely unexplored. Until now …

Date: 2024-02-12
References: Add references at CitEc
Citations:

Published in Journal of Marketing Communications, 2024, 30 (2), pp.149-151. ⟨10.1080/13527266.2024.2305588⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04549447

DOI: 10.1080/13527266.2024.2305588

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().