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Le traitement pharmaceutique de l'éjaculation précoce: une communication en "clair-obscur"

Stéphanie Debray () and Lucile Desmoulins ()
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Stéphanie Debray: AHP-PReST - Archives Henri-Poincaré - Philosophie et Recherches sur les Sciences et les Technologies - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique
Lucile Desmoulins: DICEN-IDF - Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France - UPN - Université Paris Nanterre - CNAM - Conservatoire National des Arts et Métiers [CNAM] - Université Gustave Eiffel

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Abstract: One of the public relations strategies used by the pharmaceutical industries is the recruitment of researchers attached to public institutions and more generally of scientists and doctors entitled to speak in the public space as experts. The recruitment and of the mediatization promotion of experts help develop the notoriety and authority of medical treatments and prescriptions. At the crossroad of philosophy of science, agnotology and information and communication sciences, this article examines an emblematic case of dark communication strategy in favour of the prescription in France of a controversial drug to treat premature ejaculation.

Keywords: dark communication; agnotology; strategic communication; health; sexuality (search for similar items in EconPapers)
Date: 2024-02
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Published in Laurence Corroy, Christelle Chauzal Larguier, Aurélie Pourrez. Expertes, experts en santé dans les médias. Entre légitimité et controverses, ISTE, pp.27-42, 2024, Ingénierie de la santé et société, 9781784059934

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