Les consommateurs face aux promotions prix en euro. Analyse comparative de la perception et de l'impact sur le comportement d'achat de trois techniques classiques: prix barrés, bons de réduction, produits gratuits

Blandine Labbé-Pinlon () and Catherine de la Fouchardiere ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Catherine de la Fouchardiere: UP1 - Université Paris 1 Panthéon-Sorbonne

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Keywords: Consommateur; promotion prix (search for similar items in EconPapers)
Date: 2003-09-25
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Published in 6ème colloque Etienne Thil, Association Etienne Thil-AFM, Sep 2003, La Rochelle (17000), France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04555318

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