Etude de la relation entre churn et comportement RGPD dans les télécommunications: une analyse par les tables de survie

Eric Benedetto and Alain Cucchi ()
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Eric Benedetto: CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion
Alain Cucchi: CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion

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Date: 2020-09-03
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Published in 19ème Colloque sur le Marketing Digital, Université de la Sorbonne, Sep 2020, Paris, France

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