La marque employeur peut-elle suffire à attirer et fidéliser les salariés dans un contexte transfrontalier ?

Bruno Kaddar, Véronique Préchoux () and Charlotte Ranchoux ()
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Véronique Préchoux: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers
Charlotte Ranchoux: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers

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Date: 2023-11-30
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Published in Journée de recherche sur le marketing des Ressources Humaines : Expérience client, réputation, communication : quel rôle pour le collaborateur ?, Association française du marketing (AFM), Nov 2023, Paris, France

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