Preventing bypass on sharing economy platforms: The impact of message framing on users’ bypass intention

Stephanie Nguyen, Lionel Nicod and Sylvie Llosa
Additional contact information
Stephanie Nguyen: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Abstract: Bypass happens when sharing economy users intentionally circumvent platforms' payment process to transact directly with each other. For sharing platforms, it is a form of dark behavior that could represent a threat. This study focuses on the mitigation of bypass and whether message framing can reduce bypass, examining the impact of a negatively-framed message (highlighting risks and disadvantages associated with bypass) and a positively-framed message (highlighting benefits associated with finalizing the payment on the platform). Based on an experiment (N = 600), results show that both messages impact bypass intention significantly, especially the negatively-framed message. Moreover, our model unravels insights into some of the mechanisms underlying the effectiveness of different message frames: both messages impact directly bypass intention, however, while the negative message reduces bypass indirectly via reduced perceived economic benefit and increased perceived risk, the corresponding indirect effects of the positive message are non significant.

Keywords: Sharing platform; Digital misbehavior; Message framing; Perceived risk; Economic benefit; Bypass (search for similar items in EconPapers)
Date: 2024-06
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-04572756v1
References: Add references at CitEc
Citations:

Published in Journal of Business Research, 2024, 179, pp.114678. ⟨10.1016/j.jbusres.2024.114678⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04572756

DOI: 10.1016/j.jbusres.2024.114678

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().