Ancrages et mirages de la marque employeur, une construction sensible

Laïla Benraïss-Noailles and Catherine Viot
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Laïla Benraïss-Noailles: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Catherine Viot: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2021
Note: View the original document on HAL open archive server: https://hal.science/hal-04590553v1
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Published in GRH et questions sensibles en entreprise : approches sociales, sociétales et managériales, Vuibert, pp.115-142, 2021, 9782311409628. ⟨10.3917/vuib.henne.2021.01⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04590553

DOI: 10.3917/vuib.henne.2021.01

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