Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?

Catherine Viot and Laila Benraiss Noailles
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Catherine Viot: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Laila Benraiss Noailles: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.

Keywords: Brand equity; Human resources marketing; Employer brand; Human resources management; Gestion des ressources humaines; Marque employeur; Marketing des ressources humaines; Capital marque (search for similar items in EconPapers)
Date: 2014-05
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Published in Management international = International management = Gestión internacional, 2014, 18 (3), pp.60-81

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04590565

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