The paradigmatic case of Pampers' digital transformation: discussion on the acceptance of stakeholders

Le cas paradigmatique de transformation numérique de Pampers: discussion sur l'acceptation des parties prenantes

Cédric Baudet () and Maximiliano Jeanneret Medina ()
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Cédric Baudet: HES-SO - Haute École spécialisée de Suisse occidentale = HES-SO University of Applied Sciences and Arts Western Switzerland = Fachhochschule Westschweiz [Schweiz]
Maximiliano Jeanneret Medina: HES-SO - Haute École spécialisée de Suisse occidentale = HES-SO University of Applied Sciences and Arts Western Switzerland = Fachhochschule Westschweiz [Schweiz]

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Abstract: The digital transformation of an organization is a complex process as it affects numerous stakeholders with diverse, and sometimes contradictory, stakes. In the context of information systems (IS) acceptance, we question how to analyze stakeholders to understand the complexity of digital transformation. To achieve this, we have constructed an analysis framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and a literature review conducted through three bibliometric analyses. To validate the relevance of this framework, we favored the method of paradigmatic case study applied to the company Pampers. Our research highlights that acceptance models focus on the adoption and usage of an IS by users, without considering that IS are no longer passive artifacts. They can directly or indirectly affect a range of stakeholders with or without human intervention.

Keywords: stakeholders; paradigmatic case; digital transformation; transformation numérique; adoption; UTAUT; parties prenantes; cas paradigmatique (search for similar items in EconPapers)
Date: 2024-05-27
Note: View the original document on HAL open archive server: https://hal.science/hal-04594166v1
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Published in AIM 2024, Association Information et Management, May 2024, Montpellier, France

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