Augmenting Machine Learning with Human Insights; the Model Development for B2B Pers

Sahrzad Yaghtin () and Joel Mero
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Sahrzad Yaghtin: ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University), UR CONFLUENCE : Sciences et Humanités (EA 1598) - UCLy - UCLy (Lyon Catholic University)

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Keywords: B2B personalization; Bisiness customers; Human-machine learning augmentation; Machine learning; Personalized information system; Personalized marketing (search for similar items in EconPapers)
Date: 2024-01
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Published in Journal of Business and Industrial Marketing, 2024, 39 (6), pp.1192--1208. ⟨10.1108/JBIM-02-2023-0073⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04598139

DOI: 10.1108/JBIM-02-2023-0073

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