The manager in tourism strategies, how to construct a reasoned response based on a tourism marketing case study? Professional and operational situation, commercial presentation and decision-making-responsibility

Le manager en stratégies touristiques, comment construire une réponse argumentée à partir d’une étude de cas de marketing touristique? Mise en situation professionnelle et opérationnelle, présentation commerciale et prise de décision-responsabilité ?

Patrice Ballester ()
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Patrice Ballester: GSF - TTS - Grand Sud - Toulouse Tourism School, VFT-RL - Visa For Tourism - Research Lab. Creative - GSF - TTS - Grand Sud - Toulouse Tourism School

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Abstract: Introductory chapter including the presentation of the objectives for the year through the typical portrait of the manager in the tourism industry. The skills required, the development of a manager, the major questions to be addressed during a case study, the objectives, expectations, the behavior of the manager, the analysis and concrete proposals for a commercial action plan, an example of a subject, possible answers or methods to achieve them, the main characteristics of operationality in the field of tourism, sustainable tourism, business tourism, MICE... The manager in tourism strategies, how to construct a reasoned response from a tourism marketing case study? Professional and operational situation, commercial presentation and decision-making-responsibility? From the portrait of a Manager to the skills acquired for a Grand oral.

Keywords: marketing; tourism; economy; sustainable; case study; skills manager; tourisme; économie; soutenable; étude de cas; Compétences manageriales (search for similar items in EconPapers)
Date: 2020-01-11
Note: View the original document on HAL open archive server: https://hal.science/hal-04608061
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Published in Master. Marketing du tourisme, Toulouse, France. 2020, 17p

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