Impact des contenus informatifs et persuasifs sur l'engagement des consommateurs sur les médias sociaux

Sandra Arrivé () and Andria Andriuzzi
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Sandra Arrivé: IÉSEG School Of Management [Puteaux]
Andria Andriuzzi: UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2024
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Published in Congrès National de la Recherche des IUT, Université de Haute-Alsace (UHA) Mulhouse - Colmar [Université de Haute-Alsace (UHA)], 2024, Mulhouse, France

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