The influence of decision biases in sustainable innovation marketing practices

Sophie Richit (sophie.richit@iae-aix.com) and Aurélie Hemonnet-Goujot (aurelie.hemonnet@iae-aix.com)
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Sophie Richit: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2024-06-05
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Published in International Product Development Management Conference (IPDMC), Jun 2024, Dublin, Ireland

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