Being sensitive to audience clicks: what disconnection practices for digital communication workers?

Être sensibles aux clics des publics: quelles pratiques de déconnexion pour les travailleur•euses de la communication numérique ?

Sara Germain, Claire Estagnasié (), Valérie Reid () and Camille Alloing ()
Additional contact information
Sara Germain: UQAM - Université du Québec à Montréal = University of Québec in Montréal
Claire Estagnasié: UQAM - Université du Québec à Montréal = University of Québec in Montréal, UniCA - Université Côte d'Azur, GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, LabCMO - Laboratoire de communication médiatisée par ordinateur - UQAM - Université du Québec à Montréal = University of Québec in Montréal, CIRST - Centre interuniversitaire de recherche sur la science et la technologie - UdeM - Université de Montréal - UQAM - Université du Québec à Montréal = University of Québec in Montréal, RECOR - Groupe de recherche sur la Communication Organisante
Camille Alloing: UQAM - Université du Québec à Montréal = University of Québec in Montréal

Post-Print from HAL

Abstract: The aim of this paper is to draw a holistic portrait of the affective work required of community managers (CMs) in Quebec. By adopting a critical stance towards the dual platformization required of CMs, we address the issues of hyperconnection and technostress associated with their occupation. Special attention is given to the disconnection tactics used by CMs to compensate for their dependence on platforms. The data presented are based on research carried out as part of a funded project on CM work in Quebec (online ethnography of 30 organizations, 33 interviews with CMs, and two focus groups).

Keywords: social networks; platformization; hyperconnection; tactics; disconnection; réseaux sociaux; plateformisatio; Hyperconnexion; affect; tactiques; Déconnexion (search for similar items in EconPapers)
Date: 2024-04-29
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-04621998
References: View complete reference list from CitEc
Citations:

Published in Colloque international Org&Co 2024. Sens, sensible et insensible en communications organisationnelles, Université Paul Valéry Montpellier III, Apr 2024, Montpellier, France

Downloads: (external link)
https://hal.science/hal-04621998/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04621998

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().