Health crisis and wine exports: How should the missions of export managers be adapted?

Carole Maurel and Foued Cheriet ()
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Carole Maurel: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, Labex Entreprendre - UM - Université de Montpellier
Foued Cheriet: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, IHEV Institut des hautes études de la vigne et du vin - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: The global health crisis that unfolded at the beginning of 2020 has significantly disrupted international business operations. The majority of prior studies have focused on the impacts of crisis contexts at a strategic level, primarily within corporate leadership. This chapter presents the findings of a study carried out among a sample of French executives, managers and export sales professionals. The aim is to understand the effects of the Covid-19 crisis on their respective occupations. This study will enable us to assess how a crisis can facilitate the reflection and adaptation of practices to evolving environmental conditions. Historically, France is among the world's three leading wine exporters, alongside Italy and Spain. Despite the diversity of roles, wine export management operates at two main levels. The first mission involves the acquisition of new clients and the second mission revolves around retaining existing customers.

Date: 2024
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Published in Foued Cheriet; Carole Maurel; Paul Amadieu; Hervé Hannin. Wine management and marketing 2: Responses of the industry to crises and new expectations, Wiley-ISTE, pp.261-283, 2024, Agriculture, Food Science and Nutrition, 978-1-786-30874-0. ⟨10.1002/9781394302208.ch14⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04627295

DOI: 10.1002/9781394302208.ch14

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