Governance and strategy of french wine cooperatives and cooperative federations for export

Louis-Antoine Saïsset () and Iciar Pavez ()
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Louis-Antoine Saïsset: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Iciar Pavez: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: On a global scale, France holds the top position as the leading wine exporter in terms of value and ranks third in terms of volume. This leading position is attributed to the high-end positioning of wines marketed for export. Utilizing information from the economic observatory of the High Council for Agricultural Cooperation (HCCA) and conducting semi-structured interviews with companies and industry organizations, this chapter analyzes the export positioning of the French wine cooperative sector and its evolution between 2015 and 2020. It first introduces the unique characteristics of agricultural and wine cooperatives and their significance in the French wine industry. The chapter then delves into the evolution, downstream strategies and governance modes of wine cooperatives. Finally, it provides an analysis of the export strategies of French wine cooperatives and cooperative federations.

Date: 2024
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Published in Foued Cheriet; Carole Maurel; Paul Amadieu; Hervé Hannin. Wine management and marketing 2: Responses of the industry to crises and new expectations, Wiley-ISTE, pp.303-321, 2024, Agriculture, Food Science and Nutrition, 978-1-786-30874-0. ⟨10.1002/9781394302208.ch16⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04627312

DOI: 10.1002/9781394302208.ch16

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