Heritage Crowdfunding: The Influence of Proximity Dynamics on the Decision to Contribute

Crowdfunding patrimonial: influence des dynamiques de proximités sur la décision de contribuer

Aurore Boiron ()
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Aurore Boiron: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: In the face of the public finance crisis, crowdfunding dedicated to heritage preservation has developed as a supplementary funding mode to traditional financings. To promote the success of heritage-specific crowdfunding, which is characterized as a fragile, non-renewable legacy of general public interest, our research explores ways to stimulate contributions. By relying on the socio-economic approach of proximities, a qualitative study through an online questionnaire was conducted with contributors from the Heritage Foundation in a French region. Our results reveal the importance of the dynamics of proximities—geographical, identity-related, and affective between the contributor and heritage assets, as well as relational and cognitive with the project carriers—in the decision to contribute to heritage crowdfunding. A better understanding of these proximities appears as an advantage for project carriers to maintain, strengthen, activate, or reawaken these links that influence the decision to contribute. Recommendations are made for project carriers, predominantly public, to better succeed in their campaigns.

Keywords: heritage crowdfunding; proximities; heritage emotion; identity; crowdfunding patrimonial; proximités; émotion patrimoniale; identité (search for similar items in EconPapers)
Date: 2024-06-13
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Published in Colloque de l'Airmap "Gestion publique : fractures et cohésion - penser/panser les maux de nos sociétés", Jun 2024, Amiens, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04628719

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