Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research

Hafsa Lemsieh () and Ibtissam Abarar
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Hafsa Lemsieh: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)

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Abstract: In that emerging digital era, Artificial Intelligence technology headed by machine learning, digital-smart technologies as well as the Big Data that allows predictive analysis has a significant influence over many people precisely those who are not all conscious and aware that the datasets are assembled from their online interactions and activities, consequently it can be used to anticipate and manipulate their purchasing psychology and behavior out of their control. In these terms, this study is going to present the literature that is in relation basically with the approach to the contribution of the artificial intelligence technology in manipulating the purchasing behavior based on the psychological factor. To guide this in deep study we will include multiple sources of the secondary data, going from journal articles, conference papers, internet sources and so on. The main objective is to bridge and eliminate the gap in this somehow empty field of research. The theoretical conclusions will offer an insight about the main importance in terms of implementing the artificial intelligence tools in the field and the department of marketing as a successful way to understand the consumers preferences and their journey in terms of purchasing. The goal is to provide predictive analysis and to know precisely how to manipulate the psychology of consumers in order to influence their behavior. The generation Z are a real opportunity to achieve this aim since they are digitally native and most of their purchasing decisions occurs through the use of their smartphones as they rely on social media for collecting and gathering any kind of information

Keywords: Artificial intelligence; Consumer behaviour; Digital Marketing; Manipulation; Psychology.; Artificial intelligence Consumer behaviour Digital Marketing Manipulation Psychology. JEL Classification: M31 M15 D91 Type du papier: Theoretical Research; Psychology. JEL Classification: M31; M15; D91 Type du papier: Theoretical Research (search for similar items in EconPapers)
Date: 2024-06-23
New Economics Papers: this item is included in nep-cmp, nep-ict, nep-mkt and nep-nud
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Published in IJAFAME, 2024, Vol. 5 No. 6 (2024), ⟨10.5281/zenodo.12186137⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04629533

DOI: 10.5281/zenodo.12186137

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