Impacts of in-store actions on the consumer-brand relationship: a study in the ice- cream category

Sarah Mussol (), Philippe Aurier and Gilles Séré de Lanauze ()
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Sarah Mussol: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier

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Date: 2014-09-25
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Published in Colloquium on European Research in Retailing, Sep 2014, Breme (Germany), Germany

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